he fifth and last part of this article will concentrate on the internal
and analysis areas of the optimization for Google. I will review 3
essential areas. Let's start:
Why do you need to use Google Sitemaps.
If your site has hundreds of pages, then a compressed version of the
file can be created. You are required to create an account with Google
in order to take advantage of this feature. Two things to consider
before uploading the sitemap file are to verify that your robots.txt
allows Google to craw the site for this to work in the first place, and
that you check for 404 error pages in your site. Now to why you need
this: Google will crawl your site more frequently to verify changes in
the sitemap file, and index files that normally it wouldn't. So keep it
up to date with your weekly changes. It saves Google time, since it will
only concentrate on updated content, and getting new or updated pages
indexed as a benefit.
The importance of Web Analytics.
Keep track of your optimization and log results by understanding
your analytics. It is essential that you monitor your visitor paths and
exit pages. Make all necessary changes through your pages to make sure
you are improving those pages that are top exit ones. One way to achieve
this is by creating stronger offerings, guarantees, and calls to action
among other things. SiteCatalyst is a very robust solution with a lot
of features. SiteCatalyst provides data related to navigation,
ecommerce, content, and other detailed visitor information. It also has a
pretty flexible dashboard and it is very data intensive. One of the
great features that it provides is comparison, which allows you to
compare different campaigns and groups to see how they are doing so
against each other, so that campaigns can be optimized. If you are
looking robust features such as customizable dashboards, then Omniture
SiteCatalyst might be right for you.
Staying out of the Supplemental Index.
Sites of any age, size, and rank can end up in the supplemental
index. For the first 2 factors, it is related to the update ratio or
duplicate content. For the last one, because of missing elements. The
number one reason to be listed in this index is the update ratio. So how
do you fix this? Update the content of the page. Change the body
content mostly. Title changes and Heading tags also helps. Number two
reason is that the page is no longer internally linked from home or main
category pages. So, the fix? Self explanatory. Last reason, your site
is online but less than six months old. If this is your case, please
read my 2 part article on "Search Engine Optimization (SEO) Basics" were
you will be able to find out what to do to get out much quicker.
Closing Statement about Google Optimization.
To recap… Make sure that your site is compliant, stays true, stays
natural, and stays organic. Focus on content, and bringing quality
traffic to your site. If people are attracted to your site and buy,
Google will be attracted to the site too and the site will naturally
rank well. Make it easy on Google, and they will make it easy on you.
By Dedicated SEO Consultant: Jose Nunez
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Campaign You Web In One Way Linking
Keep in mind to keep this unique value as the lynchpin of your web site linking strategy. Then think about like this, would you want to link to someone who does not have anything of merit on his or her site. SEO Delhi Company explains in details the various issues related to the linking campaign that you will need to mount, to establish your worth in the algorithms of search engines. Some of the issues that we will be tackling in this and subsequent articles. SEO Delhi creates one way incoming links to your site, the identification of resources to link. Evaluation of the resources identified, Hoe to approach others with your link requests, where to put the link in your we site, where should the incoming link to your web site be placed in other site, the almighty anchor text, linking software evolution, the don'ts of linking campaign, sundry tips and trips, how the maintain linking ledger. Hence these steps should be to set up your house properly before inviting others. SEO Delhi Company has created noteworthy inducements lets get started with the LC. But you must remember that one good quality incoming link is better than different inferior quality incoming ones. The quality of the linking campaign is very important. This is because SEO Delhi Company sees them as they are one way link. This gives a significant vote in other words the search engine that you have not traded a link some one has found genuine merit in your web and has linked to you. They value that link higher than others.
Hence SEO Delhi s first effort should be directed towards developing a web in top ranking. In SEO Delhi (e-fuzion) the directory listing first. And there you find number of numerous directories, which can submit a site to. With some one like dmoz you can aspire for more than one incoming link as well. You can try some of the paid options of URL inclusion if your budget permits it. Then in SEO Delhi (e-fuzion) you find multiple, regional and topical directories, which one can look for and get the site submitted to.
Hence SEO Delhi s first effort should be directed towards developing a web in top ranking. In SEO Delhi (e-fuzion) the directory listing first. And there you find number of numerous directories, which can submit a site to. With some one like dmoz you can aspire for more than one incoming link as well. You can try some of the paid options of URL inclusion if your budget permits it. Then in SEO Delhi (e-fuzion) you find multiple, regional and topical directories, which one can look for and get the site submitted to.
Over-Optimization and the Google Sandbox
So you put a lot of work into creating a really great website only to find that noone can find it and Google doesnt rank your site very highly. You hear about a thing called "search engine optimization" and decide to give it a try. Before you go adding your keywords to every element of your pages and building links any way you can, take a step back and remind yourself of the old saying, "sometimes less is more".
Search engine optimization, or SEO, has really taken off over the last five years as more and more fledgling webmasters have created websites, only to find that noone comes to visit. As they search around for ways to get more visitors, most of them quickly find resources on how to optimize a web page for the search engines and go right to work sprinkling keywords everywhere and building links from any place they can get them.
This causes problems for a search engine because, lets face it, you are trying to manipulate the search results and they are trying to avoid being manipulated. After all, just because YOU think your site is a great resource on a topic doesnt mean that it is. Google has already adjusted for the webmaster that is over-optimizing their website, and its called the Google "sandbox". The sandbox is a name that disgruntled webmasters have given to the situation where a new site that should rank well for a keyword is nowhere to be found in the rankings, only to suddenly appear one day several months down the road. What is this sandbox effect and what could cause it?
My theory is that the "sandbox" is actually more of a "trustbox", meaning that Google looks at many attributes of your site to determine if you are attempting to manipulate the search rankings. The most obvious, and the twp traps that most beginning webmasters fall into, I believe, is over-optimizing your on-page content and building too many low quality links too fast.
I believe that the newer your domain is, the less tolerance Google has for over-optimization of pages, or suspiciously fast link building. Once you trip the filter, youre placed in the holding cell ("sandbox"), because Google suspects you of trying to manipulate the results. I also believe that the tolerance for over-optimization varies based on the industry, so spammy industries such as pharmaceutical drugs are far more sensitive to over-optimization than most. That can cause some discouragement by many who are hoping to find fast success, since those industries are already competitive enough that you NEED highly optimized content and lots of links to possibly compete for top rankings, but you cant do it too quickly or you will be sandboxed.<
At a recent WebmasterWorld conference, Matt Cutts from Google stated that there really wasn't a "sandbox", but "the algorithm might affect some sites, under some circumstances, in a way that a webmaster would perceive as being sandboxed." This means that avoiding the sandbox is merely a matter of optimizing your site without tripping the filters in Googles algorithm.
Ask yourself these questions to avoid over-optimization penalties:
- Is your title a single target keyword phrase and nothing else?
- Is your keyword phrase found in several of the following locations: title, header, subheaders, bold or italicized words?
- Does the page read differently that you would normally speak?
- Are you in a competitive industry that is frequented by spammers?
- Have you acquired a large number of low PageRank links quickly?
- Do you have very few high PageRank (6+) links pointing to your site?
In summary, the current theory about Googles "sandbox" is that it is actually more like a holding cell where the Google "police" keep your website when it is suspected of possibly trying to manipulate the search results. As the domain ages, most sites eventually gain enough "trust" to escape the sandbox and immediately start ranking where they normally would. Remember that Google is not manually ranking every website - in the end it is simply a computer algorithm and those who are able to score well in Googles algorithm WITHOUT tripping any filters will achieve top rankings and profit the most.
Search engine optimization, or SEO, has really taken off over the last five years as more and more fledgling webmasters have created websites, only to find that noone comes to visit. As they search around for ways to get more visitors, most of them quickly find resources on how to optimize a web page for the search engines and go right to work sprinkling keywords everywhere and building links from any place they can get them.
This causes problems for a search engine because, lets face it, you are trying to manipulate the search results and they are trying to avoid being manipulated. After all, just because YOU think your site is a great resource on a topic doesnt mean that it is. Google has already adjusted for the webmaster that is over-optimizing their website, and its called the Google "sandbox". The sandbox is a name that disgruntled webmasters have given to the situation where a new site that should rank well for a keyword is nowhere to be found in the rankings, only to suddenly appear one day several months down the road. What is this sandbox effect and what could cause it?
My theory is that the "sandbox" is actually more of a "trustbox", meaning that Google looks at many attributes of your site to determine if you are attempting to manipulate the search rankings. The most obvious, and the twp traps that most beginning webmasters fall into, I believe, is over-optimizing your on-page content and building too many low quality links too fast.
I believe that the newer your domain is, the less tolerance Google has for over-optimization of pages, or suspiciously fast link building. Once you trip the filter, youre placed in the holding cell ("sandbox"), because Google suspects you of trying to manipulate the results. I also believe that the tolerance for over-optimization varies based on the industry, so spammy industries such as pharmaceutical drugs are far more sensitive to over-optimization than most. That can cause some discouragement by many who are hoping to find fast success, since those industries are already competitive enough that you NEED highly optimized content and lots of links to possibly compete for top rankings, but you cant do it too quickly or you will be sandboxed.<
At a recent WebmasterWorld conference, Matt Cutts from Google stated that there really wasn't a "sandbox", but "the algorithm might affect some sites, under some circumstances, in a way that a webmaster would perceive as being sandboxed." This means that avoiding the sandbox is merely a matter of optimizing your site without tripping the filters in Googles algorithm.
Ask yourself these questions to avoid over-optimization penalties:
- Is your title a single target keyword phrase and nothing else?
- Is your keyword phrase found in several of the following locations: title, header, subheaders, bold or italicized words?
- Does the page read differently that you would normally speak?
- Are you in a competitive industry that is frequented by spammers?
- Have you acquired a large number of low PageRank links quickly?
- Do you have very few high PageRank (6+) links pointing to your site?
In summary, the current theory about Googles "sandbox" is that it is actually more like a holding cell where the Google "police" keep your website when it is suspected of possibly trying to manipulate the search results. As the domain ages, most sites eventually gain enough "trust" to escape the sandbox and immediately start ranking where they normally would. Remember that Google is not manually ranking every website - in the end it is simply a computer algorithm and those who are able to score well in Googles algorithm WITHOUT tripping any filters will achieve top rankings and profit the most.
A Quick Guide To Google Analytics
Google, the best search engine ever built, has been famous for everything that it provides – free of course. It has even increased the size of the Email (G-mail) storage to 2.6 GB. Since then, it has started launching a huge variety of products & services, which contains 50 online services. It was in May 2005 that Google acquired a company named Urchin Software Corporation which provided a web service called 'Urchin on Demand'. Henceforth, the service was renamed to Google Analytics.
Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online. Some of the features of Google Analytics are given below.
Firstly, it is much easier to use. With the special AdWords feature, Google provides more flexibility with the keywords and also provides you immediate ROI results. It also provides good suggestions as to which keywords can make the site or product more attractive. Nextly, it focuses on only those modifications (in your website) which will gain you profits. As the service is available in many languages (English, German, Spanish, Korean, etc.) there is a wider scope for improvement of the site along with the marketing campaign.
As Analytics is powered by the same server which runs Google, it can be reliably used for even top corporate projects. Also, it is very much easy to use. For e.g. instead of purchasing or downloading some software or script, just pasting the tracking code in the web pages directly begins the tracking. Google Analytics also provides Executive summaries of the conversions, traffic directly to you so that you don't have to hunt for the reports. You can then comfortably compare keywords, revenue & basically, the performance of the website. It also provides you the comparative reports of the performance, for e.g. if you need to compare this weeks performance with last week's you can very well get the entire tabular data. This service extends so much that you can tally this winter's reports with last summer's reports. Google Analytics can also be used for e-commerce websites, as you can compare revenues, arrange & modify campaigns & get a whole view of the metrics.
Another special feature of Google Analytics is the Funnel visualization. Sometimes it so happens that a visitor starts exploring your site but quits in the middle. Mostly, it is due to puzzling or maze-like data or irrelevant information on the site that confuses the visitor. Google tracks the positions of the quitting & hence provides you the opportunity of modifying that particular area of the site. Google also provides you the segmented visitor report, which includes sorting of visitor information by location, by action, by new versus returning visitor, making it easier to compare the keywords and the traffic. Geotargeting helps in tracking the location of the visitor and also gives your information about markets in various areas & their potentials. Hence, it provides you a better option of the market analysis & gives you more options of setting up or modifying your campaign in order to increase the market value of your website.
Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online. Some of the features of Google Analytics are given below.
Firstly, it is much easier to use. With the special AdWords feature, Google provides more flexibility with the keywords and also provides you immediate ROI results. It also provides good suggestions as to which keywords can make the site or product more attractive. Nextly, it focuses on only those modifications (in your website) which will gain you profits. As the service is available in many languages (English, German, Spanish, Korean, etc.) there is a wider scope for improvement of the site along with the marketing campaign.
As Analytics is powered by the same server which runs Google, it can be reliably used for even top corporate projects. Also, it is very much easy to use. For e.g. instead of purchasing or downloading some software or script, just pasting the tracking code in the web pages directly begins the tracking. Google Analytics also provides Executive summaries of the conversions, traffic directly to you so that you don't have to hunt for the reports. You can then comfortably compare keywords, revenue & basically, the performance of the website. It also provides you the comparative reports of the performance, for e.g. if you need to compare this weeks performance with last week's you can very well get the entire tabular data. This service extends so much that you can tally this winter's reports with last summer's reports. Google Analytics can also be used for e-commerce websites, as you can compare revenues, arrange & modify campaigns & get a whole view of the metrics.
Another special feature of Google Analytics is the Funnel visualization. Sometimes it so happens that a visitor starts exploring your site but quits in the middle. Mostly, it is due to puzzling or maze-like data or irrelevant information on the site that confuses the visitor. Google tracks the positions of the quitting & hence provides you the opportunity of modifying that particular area of the site. Google also provides you the segmented visitor report, which includes sorting of visitor information by location, by action, by new versus returning visitor, making it easier to compare the keywords and the traffic. Geotargeting helps in tracking the location of the visitor and also gives your information about markets in various areas & their potentials. Hence, it provides you a better option of the market analysis & gives you more options of setting up or modifying your campaign in order to increase the market value of your website.
Web Site Promotion Scam site submission and search engine lead times
Web Site Promotion Scam site submission and search engine lead times Has your inbox been flooded with emails from online promotion companies shortly after you submit your web site to the search engines and Yahoo? Be very careful how you proceed, because these companies could be online scam artists. Here is why.
First, all search engine and directory submissions have lead times. What this means is that your web site or web page is submitted to the search engine, the site has been recorded by the search engine spider, but it will take some time before your web page is added to the search engine catalogue.
For a directory, your site must be reviewed first, accepted into the directory, and then added to the catalogue. The time between submission and addition to the catalogue is called the lead time. Lead times vary from a few days to a few months. In fact, most web pages are not added to a search engine catalogue for at least 2 weeks following submission, barring any technical difficulties.
Now, we've noticed that the spam mail usually comes after a Yahoo submission, but we're sure other promotion companies have found similar trends. If you have a new web site and if your site was recently submitted into the search engines and Yahoo, when you get an email stating that your site is nowhere to be found in the search engines, delete that email.
Your site has not had enough time to be added to the catalogues, and these scam artists are trying to take advantage of peoples' ignorance about lead times. If you hired a good search engine optimization specialist, your site will show up eventually, just not immediately.<
Also, these scam companies assume that they can figure out your keywords and key phrases just by looking at your meta-tags on one page. Good online marketing specialists know how to strategically place keywords throughout your site, not just in the meta-tags, for optimum search engine indexing. They know how to use singulars and plurals, synonyms, and well-written headings throughout your entire site. Just because one keyword does not get you in a Top 10 position does not mean that your site cannot be found on search engines.
Only you can determine which keywords and key phrases people are using on the search engines and directories to find you (on your site reports). You might find that people are finding your site using a certain phrase or your service and a location name, such as "web site designer Illinois." Once you determine how people are finding your site, then you can adjust the HTML coding accordingly.
So please don't be in such a rush to hire these scam artists. They are relying on your ignorance of search engine and directory lead times to scam you out of your hard-earned money. They will continue to spam you even when your site is listed well in the search engines and directories.
First, all search engine and directory submissions have lead times. What this means is that your web site or web page is submitted to the search engine, the site has been recorded by the search engine spider, but it will take some time before your web page is added to the search engine catalogue.
For a directory, your site must be reviewed first, accepted into the directory, and then added to the catalogue. The time between submission and addition to the catalogue is called the lead time. Lead times vary from a few days to a few months. In fact, most web pages are not added to a search engine catalogue for at least 2 weeks following submission, barring any technical difficulties.
Now, we've noticed that the spam mail usually comes after a Yahoo submission, but we're sure other promotion companies have found similar trends. If you have a new web site and if your site was recently submitted into the search engines and Yahoo, when you get an email stating that your site is nowhere to be found in the search engines, delete that email.
Your site has not had enough time to be added to the catalogues, and these scam artists are trying to take advantage of peoples' ignorance about lead times. If you hired a good search engine optimization specialist, your site will show up eventually, just not immediately.<
Also, these scam companies assume that they can figure out your keywords and key phrases just by looking at your meta-tags on one page. Good online marketing specialists know how to strategically place keywords throughout your site, not just in the meta-tags, for optimum search engine indexing. They know how to use singulars and plurals, synonyms, and well-written headings throughout your entire site. Just because one keyword does not get you in a Top 10 position does not mean that your site cannot be found on search engines.
Only you can determine which keywords and key phrases people are using on the search engines and directories to find you (on your site reports). You might find that people are finding your site using a certain phrase or your service and a location name, such as "web site designer Illinois." Once you determine how people are finding your site, then you can adjust the HTML coding accordingly.
So please don't be in such a rush to hire these scam artists. They are relying on your ignorance of search engine and directory lead times to scam you out of your hard-earned money. They will continue to spam you even when your site is listed well in the search engines and directories.
Are You Setting Up A Website For Your Business?
There are very few businesses these days that don't have websites, and as a home business your website is one of the most powerful tools you have at your disposal. A good website can really work for you, but you need to know what you're doing.
Hire Foreign Designers.
Web design really is something that you shouldn't try to do yourself, unless you really know what you're doing -- I'm sure you've seen what happens when people try this. Hiring a web designer, though, can be prohibitively expensive. Luckily for you, the Internet puts you in touch with designers all over the world, and it's easy to hire one of them very cheaply to design your website. They don't do any worse of a job than someone in your country would, it just happens that your few hundred dollars is worth as much to someone in India as a few thousand would be to you or I.
Use Search Engine Optimisation.
There are a heck of a lot of websites out there, and search engines will return everything relevant to a user's search. How can you possibly get your site above the thousands of others that the search engine thinks are relevant to your keywords?
The answer is to use basic search engine optimisation techniques. For example, make sure you often use phrases that you think your target market will be searching for (your 'keywords'), and make your web addresses contain them too. For this article, for example, http://www.website.com/home-business-website would be a much better web address than http://www.website.com/articles/205. That's just a brief introduction -- there's a whole SEO industry out there, if you go looking for it.
Have Lots of Useful Content.
When you have a website, you're not just trying to reach people who were searching for you -- you're trying to get people to check your website, read your latest news and offers, and the rest. The best way of doing this is to have fresh and useful content on there. Write short articles about the kind of things your customers might be interested in. If your home business is computer repair, for example, you could keep track of the latest virus threats on your site and offer help to anyone affected.
Make It Easy to Update.
You should make sure that whatever software you're using to write your website makes it easy to post new articles without too many problems. If you have go to around putting HTML tags into your articles before you can upload them, then you should think about changing the way your website works.
Keep a Weblog.
One of the simplest ways to have fresh, useful content on your site is to keep a weblog (or 'blog'). A blog is a series of entries, like entries in a diary, that are displayed on your site starting with the most recent first. It is easy to log in and quickly write a new entry, and it can be as short or as long as you like.
For your home business' blog, the only rule to stick to is not to post anything there that isn't related to your industry and your work. It might be great that you've got a new baby or sad that your cat Mr Tibbles died, but you should start a personal blog on another website if you want to post about that kind of thing.
Let People E-Mail You with No Hassle.
One of the worst mistakes people often make when they're starting a website is to think that it would be a good idea to give their customers a 'contact form' to fill in. People really, really don't like filling in forms, and you'll lose a lot of interested customers if you require them to tell you all sorts of things before you'll even talk to them over the Internet.
The best thing to do is to simply list your email address on your site, as a clickable link, and advise customers near the link of the kind of information it would be useful for them to include in an email. It might sound strange, but people are far more willing to go to the trouble of typing things in when it's on their own terms, and not into an annoying web form.
Hire Foreign Designers.
Web design really is something that you shouldn't try to do yourself, unless you really know what you're doing -- I'm sure you've seen what happens when people try this. Hiring a web designer, though, can be prohibitively expensive. Luckily for you, the Internet puts you in touch with designers all over the world, and it's easy to hire one of them very cheaply to design your website. They don't do any worse of a job than someone in your country would, it just happens that your few hundred dollars is worth as much to someone in India as a few thousand would be to you or I.
Use Search Engine Optimisation.
There are a heck of a lot of websites out there, and search engines will return everything relevant to a user's search. How can you possibly get your site above the thousands of others that the search engine thinks are relevant to your keywords?
The answer is to use basic search engine optimisation techniques. For example, make sure you often use phrases that you think your target market will be searching for (your 'keywords'), and make your web addresses contain them too. For this article, for example, http://www.website.com/home-business-website would be a much better web address than http://www.website.com/articles/205. That's just a brief introduction -- there's a whole SEO industry out there, if you go looking for it.
Have Lots of Useful Content.
When you have a website, you're not just trying to reach people who were searching for you -- you're trying to get people to check your website, read your latest news and offers, and the rest. The best way of doing this is to have fresh and useful content on there. Write short articles about the kind of things your customers might be interested in. If your home business is computer repair, for example, you could keep track of the latest virus threats on your site and offer help to anyone affected.
Make It Easy to Update.
You should make sure that whatever software you're using to write your website makes it easy to post new articles without too many problems. If you have go to around putting HTML tags into your articles before you can upload them, then you should think about changing the way your website works.
Keep a Weblog.
One of the simplest ways to have fresh, useful content on your site is to keep a weblog (or 'blog'). A blog is a series of entries, like entries in a diary, that are displayed on your site starting with the most recent first. It is easy to log in and quickly write a new entry, and it can be as short or as long as you like.
For your home business' blog, the only rule to stick to is not to post anything there that isn't related to your industry and your work. It might be great that you've got a new baby or sad that your cat Mr Tibbles died, but you should start a personal blog on another website if you want to post about that kind of thing.
Let People E-Mail You with No Hassle.
One of the worst mistakes people often make when they're starting a website is to think that it would be a good idea to give their customers a 'contact form' to fill in. People really, really don't like filling in forms, and you'll lose a lot of interested customers if you require them to tell you all sorts of things before you'll even talk to them over the Internet.
The best thing to do is to simply list your email address on your site, as a clickable link, and advise customers near the link of the kind of information it would be useful for them to include in an email. It might sound strange, but people are far more willing to go to the trouble of typing things in when it's on their own terms, and not into an annoying web form.
Links For (Search Engine Optimization) SEO - Part 1
This article covers a much discussed topic in the SEO community. Also, clients and often site owners come up with questions about what links to get, and how to get them. Note that I will not consider reciprocal links here, because of better alternatives, and because their effectiveness only applies to a small number of sites, who use them under 10% of their overall link ratio. I will review the main types you want to get for your site.
The natural one-way links.
This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the "intent" of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them. Don't overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content.
Linkbaiting, or link bait.
This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the "bait" you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.
Paying for links, or paid links.
These links can have great short-term search benefits. These are good mainly for sites that have tons of pages with content, and have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest "Google Slap" effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.
Bad links and their effects.
Outbound links play a big role in the way search engines determine who your "neighborhood" is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going into the supplemental index. That is not the kind of penalty these links cause for your site. And the amount of bad links considered is a big one. A small amount of them would not trigger a penalty, but make sure that your site is not related in any way to those link patterns.
By Utah SEO Jose Nunez
The natural one-way links.
This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the "intent" of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them. Don't overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content.
Linkbaiting, or link bait.
This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the "bait" you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.
Paying for links, or paid links.
These links can have great short-term search benefits. These are good mainly for sites that have tons of pages with content, and have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest "Google Slap" effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.
Bad links and their effects.
Outbound links play a big role in the way search engines determine who your "neighborhood" is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going into the supplemental index. That is not the kind of penalty these links cause for your site. And the amount of bad links considered is a big one. A small amount of them would not trigger a penalty, but make sure that your site is not related in any way to those link patterns.
By Utah SEO Jose Nunez
Free SEO - The Do It Yourself Approach
Domain Name
The trick here is to register a domain name your customers can remember and the search engines think is relevant. Use words in your domain name that describe your product or service. For example, don't call your site www.derekspage.com if you sell pink widgets. You would be better off calling your site www.bestpinkwidgets.com.
Title Tag
Search Engines value the contents of the Title Tag when ranking your site for keywords. Put your most important keywords in your title tags, using singular and plural versions of each word. Make your tags different and specific for each page on your site. For example, "Pink Widgets and Pink Widget Support". The Title Tag should be a short logical description of your web page.
Header Tags
The description Meta tag is still used by many (not Google) search engines and is often used for displaying a short description of your website. Use about 20 to 30 words to describe your site and be as comprehensive as possible in the small space allowed. Try using your important keywords within the description tag. The keyword Meta tag is rarely used and should not be considered very important. Just put your important keywords in this space and move on to more important optimization issues.
Image ALT Tags
The ALT tag is used for a very short description of an image or graphic file, and is displayed when your mouse pointer hovers above a graphic. Using your important keywords in the image description has been shown to have a small effect with some search engines.
Keyword density
Different search engines have their own preferences as to how many times a keyword phrase can appear on a given web page in order to demonstrate the importance of that keyword phrase. You should try and make sure that your important keywords have a 5 to 8 percent density in your site. If you keywords have higher than 10 percent density, it may be considered as keyword spamming or stuffing. (This will hurt your search engine rankings dramatically) Use the H1 and H2 heading tags to elevate your important keywords within your site. The keywords contained in these tags are considered slightly more important by search engines.
Inbound Links
Getting inbound links should be considered your most important SEO strategy. Search Engines will rank your site based on the number and quality of inbound links to your site. Links from other highly ranked sites are more valuable and will increase your sites ranking. Contacting other website owners and asking them to exchange links with you is a good strategy. The sites linking to you should not be your competitors, but should be related to your site. For example, a bike repair shop would benefit by exchanging links with a bike trail site. Page Rank is a good indication of how valuable a site would be as a link exchange partner. Yahoo and Google each have a page ranking system. When arranging a link exchange, make sure that your important keywords are included in the anchor text. Search engines use anchor text when they try to figure out the relevance and importance of your web pages.
How Content Can Really Increase Your Sales
To sell your products and services online, you need targeted traffic. Search engines will send you targeted traffic, and a lot of it, if you take certain steps.
The first step in your search engine marketing campaign isn't search engine optimization. Your first step is to understand the internet and how to effectively use it to promote your products and services.
The internet is a content driven medium. Searchers are looking for information. They don't want to be sold to. They want value. You can provide this value through the content you write for your website, as well as content you write for your promotions.
Therefore, you need to develop a complete, content management strategy. Your content management strategy needs to be customer focused, content driven, and optimized for the search engines.
Your content management strategy should consider on page and off page optimization factors. On page factors include optimizing your page for keywords relevant to your page, titles, and descriptions. Off page factors include link exchanges and backlinks.
Once you've chosen the topic for your site, you need to develop your website. Decide what content you will write. Your content should include articles, press releases, and product reviews. You can also create free ebooks, reports, and white papers provided the information you include will be useful to your site visitor.
Before developing your content, you need to do your research. Find out what your readers are searching for. There are plenty of free tools and software on the internet to help you accomplish this task. Simply search for a keyword phrase like "keyword suggestion tools".
When you're ready to write your content, choose two to three keywords and/or keyword phrases in the text for your page. Write your content and then optimize your page for these keywords. You can use free software like Web CEO.
Although on page optimization will help you if you don't have a lot of competition for your keyword phrases, it is not enough if you are targeting high competition words. To raise your rankings, you will need to link to high traffic sites with high page rank. Building backlinks from other websites will also help you raise your rankings.
Do a search in your favorite search engine to find sites you can link to. Study these sites. Check to see what keywords they use to optimize their pages. Find out if they exchange links and request a link exchange.
The key to success in search engine marketing is to do your homework BEFORE you create your website. The bottom line is that no matter how many links you have pointing back to your site, or how well you optimize your page for the search engines, you won't rank high for keywords that are too competitive.
If you still insist on building a website on a highly competitive topic, then I would recommend you use other techniques to promote your site. Article writing, forum posting, press releases, pay per click ads, and offline classifieds.
The bottom line is you won't succeed in any business you aren't passionate about. Choose a topic you like that has a market and then build a content rich search engine friendly market. Get your name out there and keep branding yourself. You will succeed.
Class C IP's
AAA.BBB.CCC.DDD
So where the CCC is that number needs to be vary. The reasoning behind this is that someone could get web hosting and put 1,000 different sites on it and then link them all to one site trying to gain its link popularity. So the search engines put an end to that by using the IP of the sites to calculate how much weight to give the link.
There are quite a few people that don't believe that this myth is true just for the simple fact of how popular shared hosting is. If this myth is true then all those sites on the same shared hosting server cant help each other out with ranking.
There is some evidence that can prove this myth though. I have followed many discussions on this topic and have seen some results that make me a believer. The results basically just prove how a site with far less links can out rank a site with a ton more links. This is because the site with less links has a ton more different class C IP's links than the one with just more links.
Like I said I am a firm believer in this myth and I don't even like to refer to it as a myth but until proven beyond a doubt I will call it that just to make people happy. So when you are doing link building be sure to check out the IP address on where your link will be placed in order to make sure your link will pull the most weight.
Benefits of Internet Marketing - Search Engine Optimization
Because the internet has became a staple in the daily lives of the majority of people around the world, it is important for business owners to realize how much their company can benefit from having a properly optimized web site. Regardless of whether a company sells products or services, having a web site that is properly optimized can and will provide several major benefits for any company.
Obviously, the first major benefit of having a web site for your company is an increase in revenue. As long as your web site is properly optimized by a professional firm, your web site will help you increase your sales of your company's products or services. When a web site is properly optimized, it will be able to attract targeted visitors. This means that the majority of the traffic your web site receives will be people that are already interested in the products or services your company is providing, which will make the task of completing a sale much easier (instead of trying to complete a sale with an un-targeted visitor).
In addition to increasing your company's revenues, a quality web site will increase the awareness of your company's brand. Because people will consistently see your web site when they are searching for something in your industry, they will associate your company's brand and name as a reliable leader in that industry.
Finally, when your company has its own web site, it will actually increase your company's credibility in the off-line world. Because people expect businesses of all sizes to have their own web site, when you are able to print your web site's URL on materials such as business cards or fliers, people will instantly feel that your company is more credible than one of your competitors that has not taken the time to have a web site created for their company.
In order to have a properly optimized web site that your potential customers will actually be able to find when they visit a search engine like Google, you need to work with an internet marketing SEO firm. In case you are not familiar with this terminology, an internet marketing SEO firm combines the practices of internet marketing and SEO (search engine optimization) to provide their customers with the highest level of service. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing, while search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. Although many firms only focus on internet marketing or search engine optimization, by choosing a firm that is experienced in both fields, you can ensure that your web site is properly optimized from every angle and provides the maximum amount of benefits for your company.
Obviously, the first major benefit of having a web site for your company is an increase in revenue. As long as your web site is properly optimized by a professional firm, your web site will help you increase your sales of your company's products or services. When a web site is properly optimized, it will be able to attract targeted visitors. This means that the majority of the traffic your web site receives will be people that are already interested in the products or services your company is providing, which will make the task of completing a sale much easier (instead of trying to complete a sale with an un-targeted visitor).
In addition to increasing your company's revenues, a quality web site will increase the awareness of your company's brand. Because people will consistently see your web site when they are searching for something in your industry, they will associate your company's brand and name as a reliable leader in that industry.
Finally, when your company has its own web site, it will actually increase your company's credibility in the off-line world. Because people expect businesses of all sizes to have their own web site, when you are able to print your web site's URL on materials such as business cards or fliers, people will instantly feel that your company is more credible than one of your competitors that has not taken the time to have a web site created for their company.
In order to have a properly optimized web site that your potential customers will actually be able to find when they visit a search engine like Google, you need to work with an internet marketing SEO firm. In case you are not familiar with this terminology, an internet marketing SEO firm combines the practices of internet marketing and SEO (search engine optimization) to provide their customers with the highest level of service. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing, while search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. Although many firms only focus on internet marketing or search engine optimization, by choosing a firm that is experienced in both fields, you can ensure that your web site is properly optimized from every angle and provides the maximum amount of benefits for your company.
Is Your Site Optimised?
Organisations need to optimise their search engine marketing (organic listings, general advertising and pay per click) to acquire more customers or members, sell more online and for many other reasons. There are nearly 1 billion people with Internet access. Almost 550 million searches are conducted worldwide on the Internet every day. A searcher is proactively requesting information. They are already looking for what you offer. They are a live prospect.
When looking at the search results page, most users look for a number of specific items, at least one of which must be present to capture a click through. These items include the key phrase in the title or description, product information and trusted brand names and vendors.
Nearly 60% of users have a search engine of preference, but will use another engine if they're not satisfied with the results from the first engine. So, although users may give Google as their engine of preference, they may actually use another engine, such as Yahoo or MSN, for a significant percentage of their searches.
There are a number of things that are very important in optimisation:
Optimized page text. Every page must be optimized for a few key search phrases. These are phrases that people actually use when searching for information related to that page. Writing a unique and compelling title for every web page and including target phrases in each page's title, description and keywords meta-tags are also important.
Crawler friendly navigation. Making sure a crawler can easily navigate your entire site. This is often accomplished by providing a secondary text-link navigation scheme or site map. Reducing variables in page URLs is very important for dynamic sites.
In bound links from important sites. Links to your website from important sites (such as the most popular directories and other relevant sites) will boost your popularity ranking.
Search engine friendly website design. Excessive use of design features that can cause problems for crawlers (such as flash, frames, and dynamic content) will negatively impact your search engine visibility, as will 'heavy' pages that do not call scripts etc. or pages that use languages (e.g. JavaScript) that search engines cannot read.
Once a site is optimised it needs to be refreshed and changed and kept up to date. In general search engines like 'new' content so continuing optimisation is essential.
The optimised site can now serve as the basis for an effective Pay Per Click campaign as it will have helped to generate the relevant keywords and phrases to be used. For a PPC campaign the following approach is essential to optimise results:
* Audience – who are they? What would they use to search on? What keywords / phrases would they use?
* Offer – what can we do to distinguish our offer from the competition? We have a maximum of about 30 words in which to make the offer, so it has to be good and state what's in it for the searcher?
* Product – what is better about our product. See the constraints in offer above.
* Creative – there aren't really any pictures in PPC so how else can we be creative?
All of this however is wasted unless an ebusiness optimised site backs it up. This means:
* Thinking of the customer – and thinking how they think
* Making finding product and price easy
* Making terms clear and payment simple
* Ensuring in stock and short delivery timescales
* Making communications clear – mail, phone, email
* Testing on an ongoing basis - test, track and try, test, track and try."
When looking at the search results page, most users look for a number of specific items, at least one of which must be present to capture a click through. These items include the key phrase in the title or description, product information and trusted brand names and vendors.
Nearly 60% of users have a search engine of preference, but will use another engine if they're not satisfied with the results from the first engine. So, although users may give Google as their engine of preference, they may actually use another engine, such as Yahoo or MSN, for a significant percentage of their searches.
There are a number of things that are very important in optimisation:
Optimized page text. Every page must be optimized for a few key search phrases. These are phrases that people actually use when searching for information related to that page. Writing a unique and compelling title for every web page and including target phrases in each page's title, description and keywords meta-tags are also important.
Crawler friendly navigation. Making sure a crawler can easily navigate your entire site. This is often accomplished by providing a secondary text-link navigation scheme or site map. Reducing variables in page URLs is very important for dynamic sites.
In bound links from important sites. Links to your website from important sites (such as the most popular directories and other relevant sites) will boost your popularity ranking.
Search engine friendly website design. Excessive use of design features that can cause problems for crawlers (such as flash, frames, and dynamic content) will negatively impact your search engine visibility, as will 'heavy' pages that do not call scripts etc. or pages that use languages (e.g. JavaScript) that search engines cannot read.
Once a site is optimised it needs to be refreshed and changed and kept up to date. In general search engines like 'new' content so continuing optimisation is essential.
The optimised site can now serve as the basis for an effective Pay Per Click campaign as it will have helped to generate the relevant keywords and phrases to be used. For a PPC campaign the following approach is essential to optimise results:
* Audience – who are they? What would they use to search on? What keywords / phrases would they use?
* Offer – what can we do to distinguish our offer from the competition? We have a maximum of about 30 words in which to make the offer, so it has to be good and state what's in it for the searcher?
* Product – what is better about our product. See the constraints in offer above.
* Creative – there aren't really any pictures in PPC so how else can we be creative?
All of this however is wasted unless an ebusiness optimised site backs it up. This means:
* Thinking of the customer – and thinking how they think
* Making finding product and price easy
* Making terms clear and payment simple
* Ensuring in stock and short delivery timescales
* Making communications clear – mail, phone, email
* Testing on an ongoing basis - test, track and try, test, track and try."
Internet Marketing Services That Deliver Traffic
Internet marketing in itself is a wide domain supported by multiple theories and tactics but not all of them are effective enough to drive sales. The core idea behind any Internet marketing strategy is to create a web presence by using various Internet marketing services to drive revenue and achieve maximum ROI. The question is what are the key components of Internet marketing services and how can they drive ROI?
To understand it better, we need to first identify what a successful online strategy must be like. A fundamentally strong online strategy should be able to achieve the following:
1. It should be able to drive targeted traffic to your website and persuade visitors to take a decision. This basically means that if a person is visiting your site for a particular product then the availability of the product on your website and the customer experience should end with a sale. You can use web metrics to analyze as well as measure the behavior of the user.
2. It is not an easy task to drive targeted traffic to your website especially in the age of rising competition. You need to use certain elements of Internet marketing services to drive targeted traffic. Some of the elements include search engine marketing (SEM) campaign. An SEM strategy further includes pay-per-click or PPC advertising and search engine optimization or SEO strategy.
3. Application of the SEO strategy is quite common but the distinguishing factor lies in the type of keyword you choose. It's important to identify the right keywords that can be used as a part of your PPC and SEO campaigns.
4. Your internet marketing strategy should also include the use of tools like Wordtrackers, which can generate a random list of all possible keywords and phrases perfect for your business. Using a tool like this, you will be able to determine the frequency of search for each of the phrases. Based on the result, you can evaluate the options and identify the strength of competition. You can select the phrases and keywords and test them by using them for search engine optimization and PPC campaigns.
One of the key objectives of using Internet marketing services is to be able to effectively persuade a website visitor to take a desired action. You can buy a list of newsletter subscribers or offer a free download of a software demo package on your website. These are just minor elements that will draw a visitor to your website and help your to achieve the desired result.
Some of the other attributes that play an important role in making the marketing strategies effective include the total design and website architecture. Website architecture will include elements like navigation, design, content & copy and usability. All these elements need to be in sync to help drive traffic to your website.
Let us take a closer look at some of the Internet marketing services tools that are an integral part of any website or online business promotion:
PPC or Pay per click: PPC campaigns have become extremely popular platform of driving traffic. In PPC, you won't have to pay for advertising space or the advertisement itself but you will be charged every time a visitor clicks on your advertisement. It is also known as the cost per click (CPC) mode of advertising.
Search Engine Marketing: Also known as SEM, it is an online advertising strategy through which your online business can be optimized. This is an integral part of the Search Engine Marketing Services and this strategy will use your business/product/service oriented keywords to create a potential link with various other businesses. This will enhance your website relevancy and get your website listed among the top 20 or 30 search engine result page (SERP). A good SERP will increase the number of visitors to your page and will also help in converting them to customers.
Banner Advertising: A couple of years back, this was one of the top Internet marketing services but since the advent of SEM, it is not as critical but still is considered as a key factor. In banner advertising, you have to pay for the banner space. You can also display your banner in another website through banner exchange.
Email Marketing: Email marketing includes mostly newsletters, mailers etc, which can be sent to a group of subscribers or customers and is used to inform them about the launch of a new service or product.
To understand it better, we need to first identify what a successful online strategy must be like. A fundamentally strong online strategy should be able to achieve the following:
1. It should be able to drive targeted traffic to your website and persuade visitors to take a decision. This basically means that if a person is visiting your site for a particular product then the availability of the product on your website and the customer experience should end with a sale. You can use web metrics to analyze as well as measure the behavior of the user.
2. It is not an easy task to drive targeted traffic to your website especially in the age of rising competition. You need to use certain elements of Internet marketing services to drive targeted traffic. Some of the elements include search engine marketing (SEM) campaign. An SEM strategy further includes pay-per-click or PPC advertising and search engine optimization or SEO strategy.
3. Application of the SEO strategy is quite common but the distinguishing factor lies in the type of keyword you choose. It's important to identify the right keywords that can be used as a part of your PPC and SEO campaigns.
4. Your internet marketing strategy should also include the use of tools like Wordtrackers, which can generate a random list of all possible keywords and phrases perfect for your business. Using a tool like this, you will be able to determine the frequency of search for each of the phrases. Based on the result, you can evaluate the options and identify the strength of competition. You can select the phrases and keywords and test them by using them for search engine optimization and PPC campaigns.
One of the key objectives of using Internet marketing services is to be able to effectively persuade a website visitor to take a desired action. You can buy a list of newsletter subscribers or offer a free download of a software demo package on your website. These are just minor elements that will draw a visitor to your website and help your to achieve the desired result.
Some of the other attributes that play an important role in making the marketing strategies effective include the total design and website architecture. Website architecture will include elements like navigation, design, content & copy and usability. All these elements need to be in sync to help drive traffic to your website.
Let us take a closer look at some of the Internet marketing services tools that are an integral part of any website or online business promotion:
PPC or Pay per click: PPC campaigns have become extremely popular platform of driving traffic. In PPC, you won't have to pay for advertising space or the advertisement itself but you will be charged every time a visitor clicks on your advertisement. It is also known as the cost per click (CPC) mode of advertising.
Search Engine Marketing: Also known as SEM, it is an online advertising strategy through which your online business can be optimized. This is an integral part of the Search Engine Marketing Services and this strategy will use your business/product/service oriented keywords to create a potential link with various other businesses. This will enhance your website relevancy and get your website listed among the top 20 or 30 search engine result page (SERP). A good SERP will increase the number of visitors to your page and will also help in converting them to customers.
Banner Advertising: A couple of years back, this was one of the top Internet marketing services but since the advent of SEM, it is not as critical but still is considered as a key factor. In banner advertising, you have to pay for the banner space. You can also display your banner in another website through banner exchange.
Email Marketing: Email marketing includes mostly newsletters, mailers etc, which can be sent to a group of subscribers or customers and is used to inform them about the launch of a new service or product.
Writing For The Web: How Good Copy Becomes Bad Marketing
When it comes to writing websites, what is good for the search engines is often not good marketing.
Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers.
This is a fundamental problem and one you have to take into account at every stage of creating the copy for your website. You have to achieve a balance between writing for people or writing for search engine robots. The balance will be subtly different for every business. You'll probably have to keep experimenting. It all depends really on how important search engine traffic will be to your organisation. First a quick recap on the basic issue of search engine copy.
Search engine optimisation (often called SEO) basically means making sure your website ranks highly with Google and other search engines. Google wants to give people the right, relevant information. It does this by reading the copy on your website.
If certain words are used frequently, Google will calculate that the site is relevant for that "keyword". When people search for that keyword, Google flags your site as one worthy of consideration.
So, when a copywriter creates his own website, he tries to use the word "copywriter" as frequently as possible.
It's no good just listing the word either. It needs to be in real sentences. What's more, it's much better to use the keyword at or near the start of a sentence. You also need the keyword in the main headline, in the first paragraph, and as often as possible thereafter.
So, you end up writing about you, the copywriter, and the copywriting that you can offer. Features of your service.
Where are your customers in all this? Any good copywriter, in fact even a complete beginner, knows that you need to turn the features of your service into benefits for the customer. It's just good marketing.
The copywriter should be explaining how he can increase sales, attract customers, save the client money, provide exceptional service and so on.
The same is likely to happen whatever business you're in. If you're a graphic designer, a client might come to you because they want you to create a professional image for their business.
But they don't search for "professional image", "design impact", or "creativity". They search for "graphic designer." So your copy has to keep mentioning "graphic designer" this, "graphic designer" that.
What's the solution? If you know an easy one, please share the secret. For most organisations and businesses, the answer is going to be a balance. You need to know how important Google searches are to you. If the answer is "not much" because visitors come from other sources – perhaps through a direct mail campaign, Internet advertising clicks, or because they are a regular customer and have you bookmarked – then your copy should weighted more towards good marketing, with less emphasis on search engine robots.
But if Google searches are everything to your organisation, then you'll have to play the game by their rules.
Carefully written copy can at least try to play both games. You can keep using keywords, but always bear in mind that you need to bring the focus back onto benefits for your customer.
It's not easy, and it can be a painstaking process. But that in essence, is what good web writing should be about: keeping one eye on the search engines and pleasing them when necessary, but always bringing it back to people, to customers, to benefits. Because that's good marketing.
Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers.
This is a fundamental problem and one you have to take into account at every stage of creating the copy for your website. You have to achieve a balance between writing for people or writing for search engine robots. The balance will be subtly different for every business. You'll probably have to keep experimenting. It all depends really on how important search engine traffic will be to your organisation. First a quick recap on the basic issue of search engine copy.
Search engine optimisation (often called SEO) basically means making sure your website ranks highly with Google and other search engines. Google wants to give people the right, relevant information. It does this by reading the copy on your website.
If certain words are used frequently, Google will calculate that the site is relevant for that "keyword". When people search for that keyword, Google flags your site as one worthy of consideration.
So, when a copywriter creates his own website, he tries to use the word "copywriter" as frequently as possible.
It's no good just listing the word either. It needs to be in real sentences. What's more, it's much better to use the keyword at or near the start of a sentence. You also need the keyword in the main headline, in the first paragraph, and as often as possible thereafter.
So, you end up writing about you, the copywriter, and the copywriting that you can offer. Features of your service.
Where are your customers in all this? Any good copywriter, in fact even a complete beginner, knows that you need to turn the features of your service into benefits for the customer. It's just good marketing.
The copywriter should be explaining how he can increase sales, attract customers, save the client money, provide exceptional service and so on.
The same is likely to happen whatever business you're in. If you're a graphic designer, a client might come to you because they want you to create a professional image for their business.
But they don't search for "professional image", "design impact", or "creativity". They search for "graphic designer." So your copy has to keep mentioning "graphic designer" this, "graphic designer" that.
What's the solution? If you know an easy one, please share the secret. For most organisations and businesses, the answer is going to be a balance. You need to know how important Google searches are to you. If the answer is "not much" because visitors come from other sources – perhaps through a direct mail campaign, Internet advertising clicks, or because they are a regular customer and have you bookmarked – then your copy should weighted more towards good marketing, with less emphasis on search engine robots.
But if Google searches are everything to your organisation, then you'll have to play the game by their rules.
Carefully written copy can at least try to play both games. You can keep using keywords, but always bear in mind that you need to bring the focus back onto benefits for your customer.
It's not easy, and it can be a painstaking process. But that in essence, is what good web writing should be about: keeping one eye on the search engines and pleasing them when necessary, but always bringing it back to people, to customers, to benefits. Because that's good marketing.
Importance of Genuine SEO Techniques
There are some methods of SEO (Search Engine Optimization) you should follow for your website. SEO is very important for all websites out there in the WWW. Without SEO techniques, which are genuine, you cannot get your website to be known, and get any profit from it.
1. Content is King: Every search engine, Google included, looks for only the content. Content is the most important thing to rank high in search engines. Without content, your site is just another site, without much importance. So create good genuine content.
2. Build links: Building links is utmost important just as content. For this, there are several methods. One such method is writing to the related Webmasters and letting them know of your site's existence. If they believe that your site has some content, which is linkable, they will definitely link to your content. Maybe some reciprocal linking is required. In that case, you can negotiate with the webmaster and ask them about the reciprocal.
3. No one can guarantee number one in search engines: Google is the most important search engine out there, and even Google top employees cannot guarantee your number one position in Google search. It is the result of your hard work and genuine SEO link building that will position you at the top of the search results. Otherwise, you cannot just get to the top of any search engines.
4. Link building yourself is better than consulting: You may promote your blog with genuine SEO, and that will rank your site higher than any SEO firm can do. So, it is extremely important that you do it yourself. Set apart some time in your daily schedule to build links with any niche blogs you know of. Also, ask your friends who have blogs themselves in the same subject to link into your site.
5. Do not trust blackhat SEO firms: Blackhat SEO techniques are those, which do not do genuine SEO but go by such methods as doorway pages, invisible text, keyword stuffing, etc. SEO should be done through Whitehat methods only. Otherwise, you may be permanently banned by search engines.
6. Do not do reckless link buildings: if your blog is two days old and has 1200 incoming links, then Google will ban you on the third day. So, reckless link building is equal to link spamming. Do not do that.
These and more of the techniques to do good SEO are available in the resources mentioned below. SEO is a very important technique to get your site to the top of search engines, thereby building your brand, getting sales, and profit. So, genuine natural SEO technique is extremely important for the success of a website.
1. Content is King: Every search engine, Google included, looks for only the content. Content is the most important thing to rank high in search engines. Without content, your site is just another site, without much importance. So create good genuine content.
2. Build links: Building links is utmost important just as content. For this, there are several methods. One such method is writing to the related Webmasters and letting them know of your site's existence. If they believe that your site has some content, which is linkable, they will definitely link to your content. Maybe some reciprocal linking is required. In that case, you can negotiate with the webmaster and ask them about the reciprocal.
3. No one can guarantee number one in search engines: Google is the most important search engine out there, and even Google top employees cannot guarantee your number one position in Google search. It is the result of your hard work and genuine SEO link building that will position you at the top of the search results. Otherwise, you cannot just get to the top of any search engines.
4. Link building yourself is better than consulting: You may promote your blog with genuine SEO, and that will rank your site higher than any SEO firm can do. So, it is extremely important that you do it yourself. Set apart some time in your daily schedule to build links with any niche blogs you know of. Also, ask your friends who have blogs themselves in the same subject to link into your site.
5. Do not trust blackhat SEO firms: Blackhat SEO techniques are those, which do not do genuine SEO but go by such methods as doorway pages, invisible text, keyword stuffing, etc. SEO should be done through Whitehat methods only. Otherwise, you may be permanently banned by search engines.
6. Do not do reckless link buildings: if your blog is two days old and has 1200 incoming links, then Google will ban you on the third day. So, reckless link building is equal to link spamming. Do not do that.
These and more of the techniques to do good SEO are available in the resources mentioned below. SEO is a very important technique to get your site to the top of search engines, thereby building your brand, getting sales, and profit. So, genuine natural SEO technique is extremely important for the success of a website.
Effective Internet Marketing SEO
The tools and methods avaliable to anyone that knows there stuff is almost endless, including some unusual ones. Maybe you have heard of the links development strategy? With this a site can gain top rankings without the use of keyword optimization. Some of these techniques will bring you results within a few short days!
It may suprise you to hear that it dosen't even matter what type of site you have. It is no longer necessary to have a huge mega site. There are people out there (including me) that simply promote a single page affiliate program that brings in 6 figure monthly incomes. Lots of sites these days earn a healthy income from the use of Google Adsense . In fact for many sites, this is their most lucrative source of revenue. None of this however is possible without the necesarry traffic.
This brings use back to Internet marketing SEO. Its VITAL for online sucess.....fact! Without it you can not hope to do better than average, and who the heck wants to be average? Not me....how about you?
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